Branding & Messaging

Apple – Stop It

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A Serious Answer to a Serious Issue

Art direction students Elena Hernandez and Rodrigo Dominguez approached a serious social issue—domestic violence—and brought it together with the Apple iPhone to develop Stop-It. Stop it uses an existing feature of the iPhone, the hands-free “Hey Siri” capability, repurpose-ing it to let victims use their iPhones to record an any episode of abuse by saying, “stop it” followed by the perpetrator’s name.

Despite being entered in the student category, the judges took the extraordinary step of recognizing Stop-It as a RESET winner—a professional category—in addition to the Gold ANDY it had already won. Stop-It takes the most popular product in its category and turns it into a tool that could potentially help end the silent suffering of untold millions.

O network criativo

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Há mais de 20 anos, estamos construindo a rede criativa mais influente do mundo: ex-alunos, profissionais que fazem a indústria e professores. Chegou a sua hora de fazer parte dela.

Quando alguma nova ideia surgir…você será o primeiro a saber. Ou quem sabe essa nova ideia não é a sua?

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M.AD Talk Cannes Lions 2024

Para dar start nos 22 anos da Miami Ad School Brasil, dois gigantes da indústria vão contar tudo sobre o último festival.

Paulo Aguiar

Sócio e CCO da 3C Gaming e professor; Cobriu todas as pautas sobre IA no festival.

Karan Novas

Especialista em criatividade, conteúdo, propaganda e marketing; Dono de 2 leões.

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