Branding & Messaging

Apple – Stop It

Play Video
Students
Awards/ Recognitions

A Serious Answer to a Serious Issue

Art direction students Elena Hernandez and Rodrigo Dominguez approached a serious social issue—domestic violence—and brought it together with the Apple iPhone to develop Stop-It. Stop it uses an existing feature of the iPhone, the hands-free “Hey Siri” capability, repurpose-ing it to let victims use their iPhones to record an any episode of abuse by saying, “stop it” followed by the perpetrator’s name.

Despite being entered in the student category, the judges took the extraordinary step of recognizing Stop-It as a RESET winner—a professional category—in addition to the Gold ANDY it had already won. Stop-It takes the most popular product in its category and turns it into a tool that could potentially help end the silent suffering of untold millions.

O network criativo

Faça parte da nossa rede.

Há 20 anos, estamos construindo a rede criativa mais influente do mundo: ex-alunos, profissionais que fazem a indústria e professores. Chegou a sua hora de fazer parte dela.

Quando alguma nova ideia surgir…você será o primeiro a saber. Ou quem sabe essa nova ideia não é a sua?

Schedule a Call

Find out more about our admissions process and take the first step towards your dream career today