Product Design

LEGO 6 Brick Kit

Reproduzir vídeo
Students
Awards/ Recognitions

915 million possibilities.

How can LEGO stay relevant as the world changes around them? Obviously, it’s a household name, but…

Our students, Lavina Chandwany, Rhea Kumar, and Rachel LeBlanc, were tasked with finding a way get teens using LEGO again.

Their idea focuses on understanding the lives of today’s adolescents and meeting them where they are. The primary insight: that for huge swath of the younger population, climate change and its effects are very much top of mind.

To appeal to that fundamental concern, our team proposes the Six Brick Kit: a way for young people to express their creativity on the world stage, through social media challenges and takeover of some of the world’s most iconic shopping destinations.

6 LEGO bricks have the possibility to be combined in more than 915 million different ways. They are the epitome of reusable entertainment. By focusing on those possibilities, the team intends to re-energize the LEGO brand.

O network criativo

Faça parte da nossa rede.

Há 20 anos, estamos construindo a rede criativa mais influente do mundo: ex-alunos, profissionais que fazem a indústria e professores. Chegou a sua hora de fazer parte dela.

Quando alguma nova ideia surgir…você será o primeiro a saber. Ou quem sabe essa nova ideia não é a sua?

[gravityform id="12" title="false" description="false" ajax="true" ]

Liderança em Gestão de Negócios.

Aula aberta

lider em gestao

Conheça de perto a metodologia exclusiva utilizada no novo curso da Miami.

Dia 28 de março, às 18h30.

Schedule a Call

Find out more about our admissions process and take the first step towards your dream career today
[gravityform id="10" title="false" description="false" ajax="true" field_values="calendly=https://calendly.com/madkristint"]