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What does a copywriter do?
A copywriter is a modern storyteller. A problem seeker, a raconteur, an entertainer, a brand-building wizard…all rolled into one.
Working together with an Art Director, you’ll master the art of collaborative creativity, inventing new concepts every to satisfy your client’s communication needs.
You’ll create websites, billboards, TikTok campaigns…anything to deliver your message. In copywriting, the only limitation is your imagination.
Hatem El Akad Copywriter at Mischief USA
“Doing is the best way to learn. M.AD encouraged me to make things that I may not have otherwise tried. Practicing under such talented mentors gave me confidence work through unfamiliar processes."
The Copywriting Curriculum at M.AD
What (and how) you’ll be learning.
When you study copywritign at M.AD, you’re always learning something new. In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director. He loves it! Your idea gets produced. Your mom sees it on CNN and Fox News. You go to an award show in France (all expenses paid) and you win a big award. (True story!) Real-world copywriting classes and internships all over the world make finding that first job much easier. You can say, “Yes, I do have experience.”
The entire curriculum is designed by current industry professionals, based on their everyday experience working in a creative setting. It’s a program created to help students develop the real-world skills they’ll need to succeed.
The result is an innovative curriculum of courses like:
- Ideas First
- Video Storytelling
- Story Writing
- Short & Sweet
- Wordsmithing
- Everything is Media
- Improv/Standup Comedy
- Script Writing
- Digital Campaigns
- Pop Culture Engineering
- Social Media
- The Brand Called You
- Sound Bites
- Content Creation
- Get a Job
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.
Hands On Experience Around The World
The NoM.AD Program
After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.
Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:
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New York 
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Vancouver 
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Tokyo 
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Amsterdam 
Anterior
Próximo
Our Teachers Are Industry Insiders
Art Direction courses at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
Megan FarquharExecutive Creative Director at Ogilvy
"No two days are alike at M.AD. It’s the perfect environment for creative problem solving. There's always someone around to collaborate with. When you walk in the door, you’re immediately revitalized by the infectious energy."
Campuses Across The United States
Each school has a unique charm.
With campuses on both coasts (and one in the middle), the School of Ideas represents the best of what America has to offer. The cities we’ve chosen all boast a special blend of people, places, and energy. Just pick your creative cocktail.
Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in: Atlanta, Miami, New York and San Francisco
Processo Seletivo
Sua carreira criativa começa aqui.
Se você já tem uma pasta ou trabalhos prontos e quiser nos mostrar, tudo bem.
Instruções: os trabalhos podem ser apresentados em layouts, impressos, desenhos (em folha branca A4 com caneta da cor que preferir), colagens, o que você achar melhor. Divirta-se! Criatividade é diversão, tenha senso de humor. Entregue-nos tudo, até mesmo aquelas ideias que não tenha gostado tanto – nós poderemos gostar delas. Coloque seu nome, telefone e endereço em todos os papéis.
ETAPA 1
Elaborar e apresentar os 3 trabalhos:
Briefing 1 – Séries Favoritas. Escolha aquela que você mais gosta e crie uma nova versão do cartaz de divulgação.
Briefing 2 – Abrace uma Causa. Pense em ideias que possam lutar contra algum tipo de preconceito: machismo, racismo, homofobia.
Briefing 3 – Toyota Prius. Pense em ideias para vender um carro elétrico.
O quanto você é interessante e criativo? Você tem um hobby? Você participa de algum projeto social? Mostre para nós.
etapa 2
Fazer a inscrição e pagamento da taxa de R$ 149,00
(referente ao processo de seleção e não reembolsável).
Etapa 3
Passar pela entrevista com o coordenador do curso.
Quando começa a próxima turma?
Data de início: 8 de Março de 2022
Informações importantes.
INVESTIMENTO
- Programado ( até 25/12/21): No cartão R$7.400,00 (em até 1ox ) ou R$ 7.030,00 à vista no boleto.
- Antecipado ( de 26/12/21 à 11/01/22): No cartão R$7.908,75 (em até 10x ) ou R$ 8.325,00 à vista no boleto.
- Últimas vagas ( de 12/01/22 à 17/01/22): No cartão R$9.250,00 (em até 10x ) ou R$ 8.787,50 à vista no boleto.
Have A Question? Reach Out.
Career advice with no strings
attached.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.
Download The Course Brochure
Crucial information about the Copywriting program.
- Exclusive video content
- Copywriting Career Facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
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O network criativo
Faça parte da nossa rede.
Há mais de 20 anos, estamos construindo a rede criativa mais influente do mundo: ex-alunos, profissionais que fazem a indústria e professores. Chegou a sua hora de fazer parte dela.
Quando alguma nova ideia surgir…você será o primeiro a saber. Ou quem sabe essa nova ideia não é a sua?
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