As an AD, ideas are your playground. Your mission (should you choose to accept it) is to bring brands to life.
Together with your copywriting partner (most pros work as a pair) you tinker and explore new concepts, and new ways of communicating your client’s promise. You create websites, billboards, TikTok campaigns…anything to deliver your message. Every day is a new adventure.
Your training covers everything you need to know for a brilliant career in Art Direction.
Courses are practical. Instructors are all top communication professionals (art directors, creative directors, videographers, producers, etc..) They teach you the skills they use everyday at the agencies where they work. Class projects are realistic. You may even work on a live project for a brand and present your ideas to the client. Students have created a Super Bowl spot that aired, a Facebook app for UNICEF and a social media campaign for Burger King.
You’ll use design, type, illustration and photography to create anything that can tell a story for a brand. Teamed with a copywriter you’ll brainstorm and produce magazine ads, videos, websites, TV commercials…maybe even temporary tattoos, or an original action figure. It gets wild and creative. And the skills you learn will last for laugh.
It all goes down with an innovative curriculum of courses like:
After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.
Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:
Experience the School of Ideas for yourself.
Check out our locations in: Atlanta, Miami, New York and San Francisco
Briefing 1 – Séries Favoritas. Escolha aquela que você mais gosta e crie uma nova versão do cartaz de divulgação.
Briefing 2 – Abrace uma Causa. Pense em ideias que possam lutar contra algum tipo de preconceito: machismo, racismo, homofobia.
Briefing 3 – Toyota Prius. Pense em ideias para vender um carro elétrico.
O quanto você é interessante e criativo? Você tem um hobby? Você participa de algum projeto social? Mostre para nós.
(referente ao processo de seleção e não reembolsável).
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.
Há mais de 20 anos, estamos construindo a rede criativa mais influente do mundo: ex-alunos, profissionais que fazem a indústria e professores. Chegou a sua hora de fazer parte dela.
Quando alguma nova ideia surgir…você será o primeiro a saber. Ou quem sabe essa nova ideia não é a sua?
