Time to Get Ready: Miami Ad School New York’s Boot Camp for Account Planning
The New York Boot Camp for Account Planning Starts July 5th. Watching These Speakers Will Help You Prepare.
Anticipation for Miami Ad School’s next Boot Camp for Account Planning in New York is heating up. Get an inside look at the process with live broacasts of the account planning instructors currently teaching in San Francisco. You can watch them live on Facebook.
WEEK 6 ACCOUNT PLANNING INSTRUCTOR
Krystha Barrera Dart
Senior Social Media Strategist @ MUH-TAY-ZIK | HOF-FER
Friday, May 13th, 2016 @ 4:00 PM PDT (23:00 GMT)
Live on facebook.com/MiamiAdSchoolSanFrancisco
TOPIC: Social/Content Media Planning
WEEK 7 ACCOUNT PLANNING INSTRUCTOR
Tim Millar
EVP Head of Strategy @ BBDO SF
Friday, May 20th, 2016 @ 4:00 PM PDT (23:00 GMT)
Live on facebook.com/MiamiAdSchoolSanFrancisco
TOPIC: Measuring Ad Impact
WEEK 5 ACCOUNT PLANNING INSTRUCTOR
Dan Goldstein
Chief Strategy Officer at DB5
TOPIC: Quantitative Analysis
Account Planners are logical yet creative, inquisitive and intuitive. They conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and relevant consumer information. This gives creative teams the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound.
Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google.
